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Marketing Content Examples For B2B Businesses The most effective marketing content resonates with the consumer on an emotional level. It delivers new ideas and insights that can help people find solutions to their problems. The most effective marketing content is entertaining whether it's a captivating video or a precise white paper. It provides value to its viewers and achieves its branding objectives. These eight examples of branded content that is effective are a great way to learn. Blog Posts Blog posts are a popular type of marketing content that businesses utilize to share their insights, thoughts and stories on their website. They can address any subject or question and are usually educational in nature. They may contain videos, images or audio, to enhance the quality of the content and improve the on-page search engine optimization (SEO). To create high-quality blog articles first, you need to conduct market research to confirm and uncover some key facts about your audience. Once you have a clear understanding of your audience and their interests then you can begin creating ideas and writing. Blog posts can be classified into various categories, including how-tos, listicles and infographics. Making these types of blog posts ensures that your website has plenty of variety and offers the value your audience expects to find when they visit. A blog post that explains how to do something like this one can help your readers learn new techniques and assist them in solving problems. This makes it an essential piece of content for marketing that keeps your readers engaged. A curated collection is a special type of listicle blog post that includes numerous actual examples to demonstrate an idea. This kind of post can be used to market the brand and boost its credibility. Case Studies Case studies are not as sexy as a blog post that is viral but they are one of the most effective marketing content pieces you can make. They're great for showcasing the skills and establishing trust with potential customers. A well-written case study can help your audience solve a specific issue by demonstrating how your product or service helped a previous customer with the same issue. You can employ different formats for your content to make your case studies more engaging with infographics and videos. Be cautious not to transform your case studies into advertisements as this will reduce the credibility of your business. Make sure you create resources that help and inspire your readers. You can also make use of case studies to show testimonials from customers and user-generated content (UGC). This increases trust and makes your site more credible. UGC is especially efficient when it's supported by data. White Papers White papers, unlike feature and blog posts, generally longer and provide more details and research. B2B companies use them to demonstrate thought leadership or to provide a unique viewpoint to help readers make buying decisions, gain knowledge about the field, or to solve business issues. Due to their high quality of content that is in-depth, they are a great tool for building trust with readers who are not experts and positioning companies as a trusted source of information. They can also assist potential customers move through the sales funnel. White papers can come in various forms, but the most effective ones are designed to specific audiences. This means that everything from the tone of voice to distribution strategy should be designed to appeal to the ideal reader. White papers are frequently used to communicate research findings. However, it's easy for them to drift away from the realm of practical application and into the realm of theoretical. To avoid this, backgrounders and problem-solution white papers should include some kind of success story to keep readers engaged. Additionally interactive designs are becoming popular in white papers. They let readers filter charts and data tables to concentrate on the information they want which makes it easier for them to digest the high-level content and traverse the sales funnel. Videos Videos are a great method of communicating with your audience. They're an excellent tool for marketing your business in a lively and interactive manner. ai-powered content marketing are perfect to grab the attention of your audience and also presenting complex concepts with ease. Tutorials, instructional videos and demonstrations are among the most well-known video types. These videos are designed to assist your customers in learning about your products and services while also increasing the loyalty of your customers. These videos can be used to highlight the expertise of your industry and can be used for a blog post, or in an sales presentation. These videos are a great tool to connect with your audience. Particularly if they are relevant and connect to current events or cultural movements. You can leverage testimonials to build confidence in your brand and entice new prospects. It is possible to ask your existing customers to record a video about their experience with your product or host an AMA session on Reddit. You can also create screen sharing videos and how-to videos that are titled around specific pain points. If you are using an ecommerce solution that assists small to mid-sized businesses manage their online stores, you can title your video “How to Create Shopify Store”. This will aid in ranking it on search engines. Testimonials Testimonials can also serve as a social proof tool to help people trust the credibility of a business. They can be written or video format, and are a great tool to boost sales and enhance a company's online image. Testimonial marketing content is a great option because it focuses on the specific needs of each customer and how the company's product or service solved those problems. It also provides credibility to the company since it demonstrates that other people have already utilized the product and found it useful. If you decide to use testimonials, make sure you include the name, title, and company in order to improve their credibility. Make the testimonials as personalized as possible by including faces. This can also help to create an emotional bond between the customer and brand. While some companies prefer to have a separate testimonials page and include them on other pages on your website. For example the case where a testimonial refers to an item, you can display it on the product's check-out page. This will stop the testimonials section from being less frequently visited than other pages, but still providing the same social evidence. Interactive Landing Pages Using interactive elements on landing pages can increase the engagement of visitors on average. This type of content will help you achieve your goal of turning website visitors into leads. Interactive pages are more enjoyable than static pages using the usual signup form and marketing content. This interactive landing page for Mooala's dairy-free milk employs an engaging approach to keep the customer interested. The page features an easy sign-up form that offers several options, which speeds up the conversion process even more. Another example of an interactive landing page is this one from TransferWise the money transfer company. The first screen offers real-life stories of success and social proof to reassure prospective customers that the service is worth their money and then lets them complete a simple form to find out more details about how the service operates. A landing page can be an excellent option for B2B marketers to build a list. In exchange for contact information, you can provide an eBook or a webinar trial for free, or other content that will make your customers want to sign up. Headache Trackers At the point of consideration in the consideration phase, which is when the client has identified their issue and is looking for solutions, content should inform consumers about headache triggers and solutions. Infographics that give information on the causes of headaches, or white papers that provide exclusive research on headache cures are examples. White papers usually require users to provide their email address as a condition of access. This builds confidence and credibility for the brand with prospective customers. Minen says that headache trackers, which allow users to track their stress levels and food intake, could be useful for the consideration stage. However, users must be cautious when making assumptions based on data from the tracking system, she advises. It could not be a true representation of their triggers for headaches.